Bill Franks


About Soundtrak Entertainment

I started DJing in 1991 when I was 14 in Upland, CA. A friend of mine hired me to help him and I fell in love with it instantly.  I’ve been doing it ever since.  My first company was called Go Entertainment and I worked under that name from 1998 until 2007.  During this time I learned all there was about the DJ business by serving on the board of the local chapter of The American DJ Association and doing every kind of event imagineable.  We did movie nights, parties, weddings, schoool dances, birthday parties, anniversaries and variouis corporate events.  It was at the end of this period that we started to need to expand to take on all the events we were booking.  In 2007 one of my best friends and I joined our DJ companies together to form Elite Stage & Lighting.  This was a really fun time as we grew rapidly and began doing larger and larger events.  We serviced hundreds of events with increasing complexity.  We were so successful that the time came that we had to make a decision.  Could we keep this up or should we make a change?  In one of the hardest decisons of my life I decided to go back to a smaller company that could concentrate on one client at a time.  By this time we had 2 young boys and one more soon to come.  So we left Southern California and moved to the Bay Area to pursue more opportunites for our family.  Once we got settled we started a new company, Soundtrak Entertainment.  Currently I run this company with the help of my wift and sons who increasingly assist with events and prep work.  We are proud of the company we’ve built and look forwad to working with you!